Recently, the mascot and logo of Khelo India Winter Games were launched. The first part of the Winter Games, a mouth-watering event for winter sports athletes, will be held in the Union Territory of Ladakh for the first time from February 2-6. The second portion is scheduled in Gulmarg, Jammu & Kashmir from February 21-25.



Khelo India Winter Games are the national level multidisciplinary grassroot winter games of India. Events include skiing, alpine skiing, nordic skiing, snow rugby, Ice stock sport, snow baseball, mountaineering, snowshoe running, ice hockey, figure skating and speed skating. It was decided to hold the first Khelo India Winter Games in 2020 after the success of multiple editions of the Khelo India Youth Games.

The Khelo India Winter Games 2024 is the fourth edition of the annual event and marks the debut of Ladakh as hosts alongside Jammu & Kashmir. The Games, part of the Khelo India Mission, aim to promote various Olympic sports and nurture talented sportspersons for India’s success on the international stage.

Mascot and Logo Description:

In keeping with the tradition and biodiversity of the region, the mascot of the Khelo India Winter Games 2024 is a snow leopard. It has been named ‘Sheen-e She’ or Shan in Ladakh region. The logo of the Games, prominent with the Indian tricolour, reflects the uniqueness of the picturesque land and the many sports that’s on the cards. The Games logo is complete with a Dharmachakra (turning wheel of Dharma) on a hilltop in Chanspa in Leh, the venue of the Games.

Significance of Snow Leopard as Mascot:

The mascot highlights high-mountain development issues of the natives, the region’s fragile environment as well as to address the importance of conservation efforts to protect the natural habitat of this beautiful big cat and ensure its survival for future. The snow leopard is native to the high-altitude areas of J&K and Ladakh over 3200 metres. It is also found in other Himalayan states of India and high-altitude areas in neighbouring countries including Nepal, Tibet, Bhutan, China, and Central Asia.

Welcoming Ladakh as Hosts:

Brigadier Mishra welcomed the decision to let Ladakh host a portion of the Games for the first time, expressing confidence in Ladakh as an ideal location for winter sports. Lt. Governor Sinha conveyed his best wishes to the Ladakh administration.

Importance of Khelo India Winter Games to J&K and Ladakh:

  1. Development and Infrastructure:
  • Hosting the Khelo India Winter Games necessitates the development of sports infrastructure. This investment in facilities not only enhances the region’s capability to host sporting events but also leaves a lasting legacy for the local community, supporting long-term development.
  1. Employment Opportunities:
  • The preparation and execution of such a significant sporting event generate employment opportunities. This includes jobs in construction, event management, hospitality, and related services. The Games can thus contribute to addressing unemployment issues in the region.
  1. Tourism Promotion:
  • The event acts as a catalyst for tourism, showcasing the natural beauty of J&K and Ladakh. Increased tourism, attracted by the Khelo India Winter Games, has the potential to boost the local economy, create jobs, and encourage investment in the hospitality sector.
  1. Talent Identification and Development:
  • Khelo India provides a platform for identifying and nurturing local talent in winter sports. By focusing on talent development, the Games contribute to the overall skill enhancement and empowerment of the youth in the region.
  1. Social Cohesion:
  • Promoting sports fosters social cohesion and unity. By bringing together athletes from diverse backgrounds, the Games contribute to building a positive social environment, potentially mitigating social tensions.
  1. Counteracting Terrorism Through Sports:

  • Encouraging sports activities can act as a countermeasure to extremism and terrorism. Sports promote a culture of peace, teamwork, and discipline, providing an alternative and constructive outlet for the region’s youth.
  1. Border Management and National Integration:
  • The Games, being held in Ladakh and J&K, contribute to reinforcing the sense of national integration. In areas with border sensitivities, such events can send a positive message, emphasizing the region’s importance as an integral part of the nation.
  1. International Recognition and Diplomacy:
  • Hosting national-level sporting events like Khelo India Winter Games elevates the region’s profile on the national and international stage. Positive exposure can lead to increased diplomatic engagement and international cooperation.
  1. Promotion of Peaceful Image:
  • A focus on sports projects a peaceful image of the region, potentially attracting positive attention and investments. It helps in challenging stereotypes and showcasing J&K and Ladakh as destinations with untapped potential.
The inculcation of sports ethics in the context of Khelo India Winter Games is evident in several aspects:
  1. Fair Play and Integrity:
  • The emphasis on a diverse range of sports, including ice hockey, speed skating, ski mountaineering, Alpine skiing, snowboarding, Nordic ski, and gandola, promotes fair play and integrity in athletic competition.
  1. Inclusive Hosting:
  • Allowing Ladakh to host part of the Games for the first time demonstrates inclusivity, providing equal opportunities and contributing to regional development.
  1. Environmental Consciousness:
  • Choosing the snow leopard as the mascot and highlighting high-mountain development issues and environmental fragility reflects an ethical commitment to environmental conservation and awareness.
  1. Cultural Respect:
  • The selection of the snow leopard mascot in alignment with the region’s traditions showcases cultural respect, integrating local beliefs and biodiversity into the sporting event.
  1. Transparent Launch:
  • The online launch of the logo and mascot ensures transparency, allowing broad public engagement and adherence to ethical communication practices.
  1. Government Commitment to Sports:
  • The Khelo India Mission, initiated by Prime Minister Shri Narendra Modi, emphasizes the ethical values of promoting all types of Olympic sports. It aims to create a feeder channel for talented sportspersons, fostering a culture of sports excellence.
Potential ethical challenges that may arise:
  1. Inclusivity and Access:
  • Ensuring fair access and inclusivity for athletes from diverse backgrounds, regions, and socioeconomic statuses can be challenging. Addressing this requires proactive measures to promote equal opportunities.
  1. Environmental Impact:
  • Hosting winter sports events in ecologically sensitive areas can pose environmental challenges. Balancing the thrill of sports with environmental conservation is an ongoing ethical concern.
  1. Commercialization and Sponsorship:
  • Managing the influence of commercial interests and sponsorships while maintaining the integrity of the sporting event can be a challenge. Striking a balance between financial support and ethical considerations is crucial.
  1. Athlete Well-being:
  • The pressure on athletes to perform at their best may lead to ethical concerns regarding their well-being. Striking a balance between competition and athlete health is an ongoing challenge in sports.
  1. Governance and Accountability:
  • Ensuring transparent governance, fair decision-making, and accountability in sports organizations are persistent challenges. Ethical concerns may arise if there are issues related to corruption or favoritism.
  1. Doping and Performance Enhancement:
  • The use of performance-enhancing substances poses an ongoing ethical challenge. Ensuring a level playing field and promoting fair competition requires stringent anti-doping measures.
  1. Exploitation of Talent:
  • Balancing the development of young talents with ethical considerations to prevent exploitation is crucial. Safeguarding athletes, especially at the grassroots level, is an ethical challenge in sports.
  1. Cultural Sensitivity:
  • Ensuring that the incorporation of local traditions and symbols in events respects cultural sensitivities can be challenging. Missteps in this regard may lead to cultural appropriation or insensitivity.
  1. Media and Public Pressure:
  • Managing the influence of media and public expectations on athletes can be ethically challenging. Striking a balance between performance expectations and the mental well-being of athletes is crucial.


It not only promises thrilling sporting events but also contributes to the overall development, tourism promotion, conservation efforts, and talent identification in these high-altitude areas. The Khelo India Winter Games stand as a testament to the government’s commitment, under the Khelo India Mission, to promote various Olympic sports and nurture a pool of talented athletes for India’s success on the global sporting stage.

Source: PIB, Wikipedia