<p style=”margin-bottom: 13px; text-align: center;”> </p>
<p style=”margin-bottom: 13px; text-align: center;”><span style=”font-size:11pt”><span style=”line-height:115%”><span style=”font-family:Calibri,sans-serif”><b><span style=”font-size:12.0pt”><span style=”background:white”><span style=”line-height:115%”><span style=”color:#333333″>SOURCE – PIB</span></span></span></span></b></span></span></span></p>
<p style=”margin-bottom: 13px; text-align: center;”><span style=”font-size:11pt”><span style=”line-height:115%”><span style=”font-family:Calibri,sans-serif”><b><span style=”font-size:12.0pt”><span style=”background:white”><span style=”line-height:115%”><span style=”color:#333333″>GS PAPER- 1</span></span></span></span></b></span></span></span></p>
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<p style=”margin-bottom:13px”><span style=”font-size:11pt”><span style=”line-height:115%”><span style=”font-family:Calibri,sans-serif”><b><span style=”font-size:12.0pt”><span style=”background:white”><span style=”line-height:115%”><span style=”color:#333333″>CONTEXT</span></span></span></span></b><span style=”font-size:12.0pt”><span style=”background:white”><span style=”line-height:115%”><span style=”color:#333333″> – India is enriched with vast and diverse tangible and intangible cultural heritage in the form of Books, Dance, Music, Monuments, Sculptures, Antiquities, Languages etc. Ministry of Culture had made efforts to bring all these cultural heritage in a single e-platform, namely, <b>Bhartiya Sanskriti Portal,</b></span></span></span></span></span></span></span></p>
<p style=”margin-bottom:13px”><span style=”font-size:11pt”><span style=”line-height:115%”><span style=”font-family:Calibri,sans-serif”><b><span style=”font-size:12.0pt”><span style=”background:white”><span style=”line-height:115%”><span style=”color:#333333″>ABOUT THE PORTAL </span></span></span></span></b></span></span></span></p>
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<li style=”margin-left:8px”><span style=”font-size:11pt”><span style=”line-height:115%”><span style=”font-family:Calibri,sans-serif”><span style=”font-size:12.0pt”><span style=”background:white”><span style=”line-height:115%”><span style=”color:#333333″>The content available on the Indian Culture Portal is collected from the eminent cultural organizations under the Ministry of Culture, to provide a wide public access at local, national and global levels to all the available knowledge resources through open source platform in multilingual environment. </span></span></span></span></span></span></span></li>
<li style=”margin-left:8px”><span style=”font-size:11pt”><span style=”line-height:115%”><span style=”font-family:Calibri,sans-serif”><span style=”font-size:12.0pt”><span style=”line-height:115%”><span style=”font-family:"Times New Roman","serif"”><span style=”color:#333333″>The content is being promoted by the following means:</span></span></span></span></span></span></span></li>
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<li><span style=”font-size:11pt”><span style=”line-height:115%”><span style=”font-family:Calibri,sans-serif”><span style=”font-size:12.0pt”><span style=”line-height:115%”><span style=”font-family:"Times New Roman","serif"”><span style=”color:#333333″>Outreach through social media platforms such as Face book, Twitter and Instagram with a dedicated page for the portal.</span></span></span></span></span></span></span></li>
<li><span style=”font-size:11pt”><span style=”line-height:115%”><span style=”font-family:Calibri,sans-serif”><span style=”font-size:12.0pt”><span style=”line-height:115%”><span style=”font-family:"Times New Roman","serif"”><span style=”color:#333333″>Through links provided on the websites of all MoC organizations</span></span></span></span></span></span></span></li>
<li><span style=”font-size:11pt”><span style=”line-height:115%”><span style=”font-family:Calibri,sans-serif”><span style=”font-size:12.0pt”><span style=”line-height:115%”><span style=”font-family:"Times New Roman","serif"”><span style=”color:#333333″>Mobile phone apps</span></span></span></span></span></span></span></li>
<li><span style=”font-size:11pt”><span style=”line-height:115%”><span style=”font-family:Calibri,sans-serif”><span style=”font-size:12.0pt”><span style=”line-height:115%”><span style=”font-family:"Times New Roman","serif"”><span style=”color:#333333″>Presence on the Umang platform.</span></span></span></span></span></span></span></li>
<li><span style=”font-size:11pt”><span style=”line-height:115%”><span style=”font-family:Calibri,sans-serif”><span style=”font-size:12.0pt”><span style=”line-height:115%”><span style=”font-family:"Times New Roman","serif"”><span style=”color:#333333″>Direct promotion to over 30,000 schools and colleges</span></span></span></span></span></span></span></li>
</ol>
<ul>
<li style=”margin-bottom:13px; margin-left:8px”><span style=”font-size:11pt”><span style=”line-height:115%”><span style=”font-family:Calibri,sans-serif”><span style=”font-size:12.0pt”><span style=”background:white”><span style=”line-height:115%”><span style=”color:#333333″>The various content items are provided to the people in the form of rare books, e-books, paintings, images, audio-clips, video-clips etc.</span></span></span></span></span></span></span></li>
<li style=”margin-bottom:6px; margin-left:8px; text-align:justify”><span style=”font-size:12pt”><span style=”background:white”><span style=”font-family:"Times New Roman",serif”><span style=”color:#333333″>The Indian Culture Portal promotes and showcases both the tangible and intangible cultural heritage of India through various categories which include manuscripts, museum artefacts, paintings, archival photographs, food and culture, musical instruments of India, archival documents, social practices, rituals, and festivals, Oral traditions and expressions and rare books, etc. These details are provided for every region of India and from Indus Valley Civilisation to the present.</span></span></span></span></li>
<li style=”margin-bottom:6px; margin-left:8px; text-align:justify”><span style=”font-size:12pt”><span style=”background:white”><span style=”font-family:"Times New Roman",serif”><span style=”color:#333333″>The Indian Culture Portal is currently available in two languages i.e. Hindi and English.</span></span></span></span></li>
</ul>
<p style=”margin-bottom:6px; margin-left:48px; text-align:justify”> </p>
<p style=”margin-bottom:13px; margin-left:48px”> </p>