<p style=”margin-bottom: 8px; text-align: center;”><span style=”font-size:14px;”><span style=”line-height:107%”><span style=”font-family:Calibri,sans-serif”><span style=”color:#595959″><b>SOURCE –AIR</b></span></span></span></span></p>
<p style=”margin-bottom: 8px; text-align: center;”><span style=”font-size:14px;”><span style=”line-height:107%”><span style=”font-family:Calibri,sans-serif”><span style=”color:#595959″><b>GS PAPER –2 and 3</b></span></span></span></span></p>
<hr />
<h2 style=”margin-top:20px; margin-bottom:15px; text-align:justify”><span style=”font-size:14px;”><span style=”background:white”><span style=”line-height:107%”><span style=”font-family:Calibri,sans-serif”><span style=”color:#7f7f7f”><strong>Context</strong> – <span style=”line-height:107%”><span style=”font-family:"Arial","sans-serif"”><span style=”color:#333333″><span style=”letter-spacing:.4pt”><span style=”font-weight:normal”>PM Modi launches Jan Andolan campaign on COVID-19 Appropriate Behaviour; Urges people to wear mask, wash hands & follow social distancing</span></span></span></span></span></span></span></span></span></span></h2>
<p style=”margin-bottom:8px”><span style=”font-size:14px;”><span style=”line-height:107%”><span style=”font-family:Calibri,sans-serif”><span style=”color:#595959″><b>HIGHLIGHTS </b></span></span></span></span></p>
<ul>
<li style=”margin-left:8px”><span style=”font-size:14px;”><span style=”line-height:107%”><span style=”font-family:Calibri,sans-serif”><span style=”color:#595959″>Campaign was launched due to upcoming festivals , winter season as well as opening up of economy.</span></span></span></span></li>
<li style=”margin-left:8px”><span style=”font-size:14px;”><span style=”line-height:107%”><span style=”font-family:Calibri,sans-serif”><span style=”color:#595959″><span style=”background:white”><span style=”font-family:"Arial","sans-serif"”><span style=”color:#222222″><span style=”letter-spacing:.4pt”>Concerted Action Plan will also be implemented by Central Government Ministries and Departments and State Governments and Union Territories with Region-specific targeted communication in high case-load district</span></span></span></span></span></span></span></span></li>
<li style=”margin-left:8px”><span style=”font-size:14px;”><span style=”line-height:107%”><span style=”font-family:Calibri,sans-serif”><span style=”color:#595959″><span style=”background:white”><span style=”font-family:Roboto”><span style=”color:#090909″>The campaign involves wall painting, putting up hoardings, electronic display boards in government premises and involvement of national and local influencers in social media, running mobile vans, generation of audio messages, brochures and Pamphlets.</span></span></span></span></span></span></span></li>
<li style=”margin-left:8px”><span style=”font-size:14px;”><span style=”line-height:107%”><span style=”font-family:Calibri,sans-serif”><span style=”color:#595959″><span style=”background:white”><span style=”font-family:Roboto”><span style=”color:#090909″> It will include region specific targeted communication through simple and easily understandable messages in every high caseload districts. </span></span></span></span></span></span></span></li>
<li style=”margin-bottom:8px; margin-left:8px”><span style=”font-size:14px;”><span style=”line-height:107%”><span style=”font-family:Calibri,sans-serif”><span style=”color:#595959″><span style=”background:white”><span style=”font-family:Roboto”><span style=”color:#090909″>The aim is to reach the message to every citizen in the country.</span></span></span></span></span></span></span></li>
</ul>