EDEN IAS

NEWS IMPULSE -SAKSHAM AWARENESS CAMPAIGN| 19 JANUARY

Syllabus section: environment and ecology

 

Why in News?

The Ministry of Petroleum and Natural Gas recently launched the SAKSHAM awareness campaign. The campaign was launched to spread awareness about green energy.

 

About:

• SAKSHAM’s idea is to convince consumers to switch to cleaner fuels and bring in behavioral change to use fossil fuel intelligently.

• The campaign through various pan-India activities such as cyclotron, farmer workshops, seminars, painting competition, CNG vehicle driving contest, etc will spread awareness among the masses about the advantages of using clean fuels.

• The campaign will also spread awareness about 7 key drivers:

1. Moving towards a gas-based economy

2. Cleaner use of fossil fuels

3. Greater reliance on domestic sources to drive bio-fuels

4. Achieving renewable targets with the set deadlines

5. Increased use of electric vehicles to decarbonize mobility

6. Increased use of cleaner fuels like Hydrogen

7. Digital innovation across all energy systems.

It will help in reducing fuel consumption and adoption of energy efficiency measures which lead to better lives of the people, healthy environment, sustainability, and development of the country.

SOURCE: PIB